Friday, May 25, 2012

2012 FiFi Awards Wrap-Up

Wow! What a year for the awards. Both of my official predictions won their categories and my side guesses/unofficial predictions even happened as well.

First off, * U.S.A. winning the packaging award was a no-brainer. The whole ensemble really had a punchy but cool statement. Definitely looking forward to seeing this award evolve as does packaging, which has been stepping out of the box on the men's side after a somewhat boxy 2000's.

Gucci Guilty Pour Homme has definitely been a divisive fragrance since its debut, due to its complex and unique makeup, and it taking top honors for men's luxe fragrance of the year wont change that. Ultimately a matter of taste that couldn't be settled objectively had to decide amongst the finalists and I can't think of a better way to do it. Personally, I'd rather have to decide between fragrances with only subjectively debatable qualities than have to sift through those with obvious, objectively debatable qualities.

Given the competition and the high caliber of finalists I am now even more eagerly looking forward to 2013, and hopefully I'll be able to do a comprehensive finalist assessment next spring.

Stay tuned for more, because June is right around the corner and it's time to dive into more reviews, newslets, and other awesome stuff as the temperatures heat up!

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